Samsung Shakedown - Production designer Fritjof Granström
"From stockholm with love" was the winning production company of the month for the "Reklamallsvenskan webb", with their brilliant contribute "Samsung shakedown". The idea of this project was to bring an entertaining promotion to a not so conspicuous product - a phone that can stand hard hits. By demonstrating the durability they placed out numbered phones on a tall buildt glasstable with water tanks below. The viewers where given a number to call in, in order to make the phones vibrate until they fell of the edge of the table and into the water tanks or onto the hard concrete. If someone managed a phone to fall of the table, they won the phone. This caused over 60.000 people to call in. Clever!
Click here to watch the promotional webclip for Samsung.
Production designer: Fritjof Granström / Production company: From Stockholm with love/ It's showtime